It’s the Most Wonderful Time of the Year at the River Walk

Image result for ford holiday river parade

What do you want to do after Thanksgiving? If you’re like most people, you will want to start getting ready for the winter holiday season. Whatever holiday you celebrate, it’s fun to get into the swing of things and start feeling that holiday cheer early. Sure, you could just sit at home and put up the Christmas tree while stuffing yourself on leftovers – but what if there was something even more fun to do?

You’re in luck. The Ford Holiday River Parade is coming to downtown River Walk in San Antonio on Nov. 24. This is sure to be an event to remember. With stunningly beautiful floats, Christmas music, and enough cheer to go around for the rest of the season, this is an event you don’t want to miss. And it’s from 6 p.m. until 9 p.m., so you don’t have to worry about rolling yourself out of bed the morning after your heavy Thanksgiving meal. Read on to find out what to expect from the parade.


Tickets for this event are only sold online, so make sure you get yours now. You will have various seating options, all of which offer a different view of the parade. Make sure you look at the online map to determine where you want to be sitting. These tickets are non-refundable even if the event is cancelled.

What to Expect

At 5 p.m., make your way to your seat. Remember, you need a ticket for this. Then, at 6 p.m., you will get to hear local musicians perform Christmas music. Arneson River Theatre is the place to be when this happens. Even if you don’t get seats, there will be carolers on four bridges around town.

The parade also starts at 6 p.m., but depending on where you are sitting, you might not see anything until a bit later; it will take about one hour from the time you see the first float until the time you see the last. You can check your map to determine what time you can expect to see the parade begin. These times are approximate, so keep that in mind and get there early enough.

Even if you don’t want to buy tickets, there are a few free seating areas; just make sure to bring your own chairs. With or without a ticket, you are guaranteed to have a great time.

Do you know how you’re going to get to the parade yet? Why not arrive in a vehicle from Red McCombs Ford in San Antonio, Texas? That is sure to get you in the holiday spirit. Come see us today!